Explainer videos explain how best new to new users about your product or service, its uses and the best way it works in a short span. An explainer is the best way to attract your customers and to relate to them in a more personal way. In a Nielsen research done on online marketing, people spend 10 to 20 seconds on a site when they find it less

interesting. Therefore, it is important to make sure that there is something that will attract users to the website and make sure they spend more time on the website. Let us go through some of the many ways you can use an explainer video to increase the number of customers who visit your site.

How Best You Can Use an Explainer Video for Your Brand

Pick the Right Audio

They say music bring things to life, using the right audio will bring your video to life and make it worthwhile. Audio affects different people differently. Therefore the right audio is required to spark the right emotion of the user. Most people love the positive feeling, and research shows that most people love to relate to positive situations, therefore finding positive audio that will make sure viewers feel comfortable and at ease will ensure the viewers trust the brand.

Call-In action

After ensuring you have a good video that distinguishes you from your competitors, ensure that there is a follow-up button where they can subscribe to the website. This ensures you create a personal relationship between you and your customers and they have a sense of belonging to the brand. This will keep them updated with any new products or any changes that have occurred recently.

It obvious after watching something that is interesting, funny and cool on the internet you are compelled to show it to your friends. Therefore if you create a good video, it will be shared by the viewers. Ensure the video is something that is worth being shared.

Call-In action