Cartoon style animation also referred to as character animation, is among the most common type of explainer videos these days. Their popularity is because animated characters inject a sense of fun and entertainment and have the ability to evoke empathy and emotions in the viewers. They also narrate the brand story in a way that gets viewers locked on to their screens. That said, here are qualities of cartoon style explainer videos you should know.
1) Viewers tend to identify with cartoon style explainer videos
People tend to identify with cartoon style explainer videos because they use characters. The characters are designed in such a way that they mimic the behaviors and look of viewers. That way, the characters can make viewers develop empathy and connection, which can cause your audience to watch your explainer videos to the end and take action.
2) Cartoon style explainer videos have more personal and human approach
The upside to cartoon style explainer videos is that they can connect with people’s emotions. In other words, they have more personal and human approach when compared to other kinds of explainer videos. However, a lot of work and creativity is required to come up with lively and credible characters.
3) Cartoon style explainer videos come with a great sense of humor
Cartoon style explainer videos are naturally fun and interesting to watch. To prove this, flashback to the good old days you were a kid. Cartoon channels used to be your favorite when watching TV. They were both interesting and entertaining. Cartoon style animated explainer videos use the same concept to make your videos fun and captivating. When an explainer video is fun and captivating, customers can watch it, again and again, and take whatever action you would want them to take.
4) Cartoon style animation explainer videos offer a lot of flexibility
The good thing about cartoon animation style explainer videos is that they offer you the opportunity to combine with other styles like motion graphics to come up with a truly awesome product. Combining two or more effects or characters gives your explainer videos a professional outlook. This combination can also help break down complex messages into simple to understand information.
If you are an explainer video enthusiast, then you know that cartoon style explainer videos are rapidly gaining popularity. This is because of the impact they have on audiences. They can interest and entertain individuals and turn them from random one-time viewers to brand evangelists.
— After Effects Guy (@AfterEffectsGuy) 14 de marzo de 2017